These guys are pretty amazing. They pitched their client to the Dr. Phil Show and got her on in 8 hours. The link below contains the full text “pitch” letter they sent. The video has the formula they used.

Link:
http://publicityresults.presskit247.com/content/
content-article.asp?ArticleID=5827
No, I don’t get jack for this. Just sharin’…

My Opinion: these two are golden.

My notes on their formula:
compelling headline
get right to the point in the first sentence
credibility
tips
availability
phone number
after hours phone number
link to hi-res book cover image (or something similar i suppose)

Russel Brunson just hired these people. I can see why. If I had credibility, something to sell or promote like, say, a product, a PLAN, a fulfillment center, money and a reputation, I’d hire them too. They get permanent eRolodex Status. Russell is also golden. Chalk one up for him.

Tags: Dr. Phil, Michelle, pitch, publicists, publicity

Tags: facebook, Facebook friends, How To, How to Be Facebook Friends, Youtube Video

There is this addictive component of Wordpress Theme development and creation. You experience creation ”elation.” After all, you are… an “artiste.” Artistes live for the agony and the ecstasy.

So, like all good addict artistes, you keep perfecting your art. You scrunch along pixel by pixel, css property by php value. The work is NEVER done.

FINALLY, you finish. Every semi colon properly placed, every dot precisely spaced. But then, while perusing the Web, you are once again thunderstruck with new possibilities and yeah. Off you go to Creation Elation Land once AGAIN.

So, budding entrepreneur, ask yourself Question UNO: Will this help me make money?

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LESSON: All things in moderation. Even Creation Elation.

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Tags: creation, elation