Archive for the Grab Bag Category
Nigerian Sales Letters
It just dawned on me that the best sales letters ever written are probably the Nigerian Emails that ask you to send OUTRAGEOUS amounts of money to some Prince or President for the most OUTLANDISH of reasons.
You HAVE to admit they’re very compelling. They can get ordinary folks to send their life savings to strange strangers in far away (…)
Free Book “Sure Beats Working”
This free book is so good I wrote the author when he sent me a followup email.
“Michael Katz,
You are sure smart. You sent me this autoresponder note to remind me of your free download which I had forgotten about. (Lesson: Send reminder notices to your subscribers and signees)
This time, I opened and read.
It’s a great book. (…)