Archive for category: Juss Sayin'

Cower Power of Twitter

It seems giant companies are paying heed to Twitter. In 140 characters or less, you can rip their reputation a good one. Talk about cower power…

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Just heard that Twitter was awarded another round of venture capital to the tune of 100 mill.

Maybe Twitter can charge companies to integrate cool and nifty Twitter tools. Ads in the sidebars? Would you click?

Personally I would click on Very Few Ads. For one thing, they’re liable to crash my browser like the Toyota Prius JUST did to me off a link from Guy Kawasaki’s Alltop site.

Boo.

Facebook ads are tuff enuff… Twitter ads will be a not so welcome ad-ition. Ads Perd-ition.

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HOW am I EVER going to grow up to be a marketing genius with THIS kind of ATTITUDE??

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Twitter has been beneficial to me from a business standpoint. I tweet on Twitter Trends and gain visitors to sites and blogs I specify.

The trick is saying something relevant, meaningful, entertaining and worth a second glance. Frankly, that’s a pretty tall order. 

Professional Twitterers will command a premium price. 

Here’s a suggestion for businesses. Hire a TWITTER TEAM. That’s One Gorgeous Girl and One Super Witty Savvy Dude. She provides the avatar while he provides the mindblowing content. t-WITty tweets. 

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In business, communication with customers and clients is KEY.

How will Twitter help businesses communicate with customers? Let’s take Whole Foods.

Whole Foods has over a million followers. But, Whole Foods pays nothing to Twitter.

How will that help Twitter’s monetization model? It doesn’t and it won’t.

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So how does Whole Foods work their Tweets?

They provide interactive customer service. In other words, they use Twitter as a “Get Satisfaction” portal. Not too many ads or specials AT ALL. Smart, they are.

They have a full time “Social Media Specialist” on board - professional Twitterer who probably has a number of Social Networking chores also manning Facebook, Flickr, the blog and forums. 

I must say he or she’s doing a great job. But it seems they copied one of my templates… they and I must be on the same page. 

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Now, General Mills, Ford or Nestles could do the same. Use Twitter instead of telephone support.

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Where’s the money for Twitter in this?

If Twitter charges, will big companies be able to control Feedback from Twittering Frolickers and Fools?

So many questions. But, the Twitter founders are very, very smart. It will be interesting to see their mentization efforts stack up.

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Note: Google’s coming fast on their trail with things like Google Social Bar (Google Friend Connect for websites) and Google Sidewiki.

You will be able to make instant comments about any website you visit. They already have over a million users.

Could it be a Twitter buster?

Since you have to install it, maybe not.

New stuff is coming… the Internet winds of change are always swirling round the bend.

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Sex and the City

I hadn’t ever watched the TV show, Sex and the City. I thought it was a show that promoted teen sex or something like that. An exploitative night time soap. 

But tonight, searching for nice TV background noise, I pause for a second with the remote to hear the star character, Carrie Bradshaw, called an “icon” by NCIS’s iconic coroner, Ducky. When Ducky talks, I listen. Ducky plays a heavyweight Ivy league professor who asks the iconic Carrie to be a guest star in one of his classes.

Now THAT’S validation that promises some great writing to come. Carrie Bradshaw will have to prove her legitimacy as a true “iconic writer” in this episode.

I watch the show from the corner of my eye.

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Commercial.

The acting is very good. Carrie just did the perfect eyebrow wiggle. So natural!

The lines are written with targeted precision. And Carrie Bradshaw’s narrations are brilliantly conceived and delivered.

I’m impressed.

With some of Hollywood’s FINEST screen writers to write her lines, and having proven its popularity with a huge loyal TV audience consistently for a number of years, this character undoubtedly has some of the most powerful lines of world class writing, ever. No wonder this show is so beloved.

It’s good.

I sigh… there’s no way I will EVER join this rarified league of SlamBam Writers Extraordinaire. Perhaps I should think about going to College. Alot.

Here’s Carrie’s final quote on tonight’s show about 20 somethings vs. older women floors me.

“20 something girls are fabulous… until you see one with someone who just broke your heart.”

Now that’s a line.

Sex and the City… iconic.

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Don’t Sweat the Small Stuff

One of my favorite quotes from the movie “Point of No Return:”

I never did much mind the little things… REPEAT AFTER ME… I neh… vvverrr… did… (teeth clenched)…”

LESSON: Name your movies after the top quote within. Who can ever remember the title, “Point of No Return?”

PS: Fantastic Movie. Bridget Fonda, superlative.

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