Know this or fail… excellent Video on the Future, the Internet, Marketing and Convergence. The Economist Magazine creates another fast paced informative update to their “Shift Happens” Video Series.

This is a MUST see. It’s a matter of staying on top of it or staying behind.

Basically, the world of buying and selling will be on your mobile communicator. Does this mean computers die? Yes IF you are able to plug your phone into your flatpanel AND you can run the top games.

From the Youtube Website
“This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join the conversation, please visit http://mediaconvergence.economist.com and http://shifthappens.wikispaces.com.

Content by XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler. Music by DoKashiteru, “Home Tonight.” Design and development by XPLANE, http://www.xplane.com. You can follow us on Twitter at http://www.twitter.com/xplane”

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The ideal device? A mobile communicator with unlimited online AND offline storage capacity, a top game running super powerful processor, beautiful large display, plugin ability to a flat panel and widescreen, low monthly speedy Internet, TV and radio reception, touch screen, attachable full keyboard capability. My opinion. : )

Tags: convergence, did you know, Economist, Internet Marketing, the future, youtube video future

These guys are pretty amazing. They pitched their client to the Dr. Phil Show and got her on in 8 hours. The link below contains the full text “pitch” letter they sent. The video has the formula they used.
 
Link:
http://publicityresults.presskit247.com/content/
content-article.asp?ArticleID=5827
No, I don’t get jack for this. Just sharin’…

My Opinion: these two are golden.

My notes on their formula:
compelling headline
get right to the point in the first sentence
credibility
tips
availability
phone number
after hours phone number
link to hi-res book cover image (or something similar i suppose)

Russel Brunson just hired these people. I can see why. If I had credibility, something to sell or promote like, say, a product, a PLAN, a fulfillment center, money and a reputation, I’d hire them too. They get permanent eRolodex Status. Russell is also golden. Chalk one up for him.

Tags: Dr. Phil, Michelle, pitch, publicists, publicity

It seems giant companies are paying heed to Twitter. In 140 characters or less, you can rip their reputation a good one. Talk about cower power…

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Just heard that Twitter was awarded another round of venture capital to the tune of 100 mill.

Maybe Twitter can charge companies to integrate cool and nifty Twitter tools. Ads in the sidebars? Would you click?

Personally I would click on Very Few Ads. For one thing, they’re liable to crash my browser like the Toyota Prius JUST did to me off a link from Guy Kawasaki’s Alltop site.

Boo.

Facebook ads are tuff enuff… Twitter ads will be a not so welcome ad-ition. Ads Perd-ition.

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HOW am I EVER going to grow up to be a marketing genius with THIS kind of ATTITUDE??

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Twitter has been beneficial to me from a business standpoint. I tweet on Twitter Trends and gain visitors to sites and blogs I specify.

The trick is saying something relevant, meaningful, entertaining and worth a second glance. Frankly, that’s a pretty tall order. 

Professional Twitterers will command a premium price. 

Here’s a suggestion for businesses. Hire a TWITTER TEAM. That’s One Gorgeous Girl and One Super Witty Savvy Dude. She provides the avatar while he provides the mindblowing content. t-WITty tweets. 

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In business, communication with customers and clients is KEY.

How will Twitter help businesses communicate with customers? Let’s take Whole Foods.

Whole Foods has over a million followers. But, Whole Foods pays nothing to Twitter.

How will that help Twitter’s monetization model? It doesn’t and it won’t.

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So how does Whole Foods work their Tweets?

They provide interactive customer service. In other words, they use Twitter as a “Get Satisfaction” portal. Not too many ads or specials AT ALL. Smart, they are.

They have a full time “Social Media Specialist” on board - professional Twitterer who probably has a number of Social Networking chores also manning Facebook, Flickr, the blog and forums. 

I must say he or she’s doing a great job. But it seems they copied one of my templates… they and I must be on the same page. 

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Now, General Mills, Ford or Nestles could do the same. Use Twitter instead of telephone support.

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Where’s the money for Twitter in this?

If Twitter charges, will big companies be able to control Feedback from Twittering Frolickers and Fools?

So many questions. But, the Twitter founders are very, very smart. It will be interesting to see their mentization efforts stack up.

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Note: Google’s coming fast on their trail with things like Google Social Bar (Google Friend Connect for websites) and Google Sidewiki.

You will be able to make instant comments about any website you visit. They already have over a million users.

Could it be a Twitter buster?

Since you have to install it, maybe not.

New stuff is coming… the Internet winds of change are always swirling round the bend.

: )

Tags: ads, cdin, cower, cower power, Marketing, power, twitter, venture capital