These guys are pretty amazing. They pitched their client to the Dr. Phil Show and got her on in 8 hours. The link below contains the full text “pitch” letter they sent. The video has the formula they used.

Link:
http://publicityresults.presskit247.com/content/
content-article.asp?ArticleID=5827
No, I don’t get jack for this. Just sharin’…

My Opinion: these two are golden.

My notes on their formula:
compelling headline
get right to the point in the first sentence
credibility
tips
availability
phone number
after hours phone number
link to hi-res book cover image (or something similar i suppose)

Russel Brunson just hired these people. I can see why. If I had credibility, something to sell or promote like, say, a product, a PLAN, a fulfillment center, money and a reputation, I’d hire them too. They get permanent eRolodex Status. Russell is also golden. Chalk one up for him.

Tags: Dr. Phil, Michelle, pitch, publicists, publicity

It seems giant companies are paying heed to Twitter. In 140 characters or less, you can rip their reputation a good one. Talk about cower power…

~~~

Just heard that Twitter was awarded another round of venture capital to the tune of 100 mill.

Maybe Twitter can charge companies to integrate cool and nifty Twitter tools. Ads in the sidebars? Would you click?

Personally I would click on Very Few Ads. For one thing, they’re liable to crash my browser like the Toyota Prius JUST did to me off a link from Guy Kawasaki’s Alltop site.

Boo.

Facebook ads are tuff enuff… Twitter ads will be a not so welcome ad-ition. Ads Perd-ition.

~~~

HOW am I EVER going to grow up to be a marketing genius with THIS kind of ATTITUDE??

~~~

Twitter has been beneficial to me from a business standpoint. I tweet on Twitter Trends and gain visitors to sites and blogs I specify.

The trick is saying something relevant, meaningful, entertaining and worth a second glance. Frankly, that’s a pretty tall order. 

Professional Twitterers will command a premium price. 

Here’s a suggestion for businesses. Hire a TWITTER TEAM. That’s One Gorgeous Girl and One Super Witty Savvy Dude. She provides the avatar while he provides the mindblowing content. t-WITty tweets. 

~~~

In business, communication with customers and clients is KEY.

How will Twitter help businesses communicate with customers? Let’s take Whole Foods.

Whole Foods has over a million followers. But, Whole Foods pays nothing to Twitter.

How will that help Twitter’s monetization model? It doesn’t and it won’t.

~~~

So how does Whole Foods work their Tweets?

They provide interactive customer service. In other words, they use Twitter as a “Get Satisfaction” portal. Not too many ads or specials AT ALL. Smart, they are.

They have a full time “Social Media Specialist” on board - professional Twitterer who probably has a number of Social Networking chores also manning Facebook, Flickr, the blog and forums. 

I must say he or she’s doing a great job. But it seems they copied one of my templates… they and I must be on the same page. 

~~~

Now, General Mills, Ford or Nestles could do the same. Use Twitter instead of telephone support.

~~~

Where’s the money for Twitter in this?

If Twitter charges, will big companies be able to control Feedback from Twittering Frolickers and Fools?

So many questions. But, the Twitter founders are very, very smart. It will be interesting to see their mentization efforts stack up.

~~~

Note: Google’s coming fast on their trail with things like Google Social Bar (Google Friend Connect for websites) and Google Sidewiki.

You will be able to make instant comments about any website you visit. They already have over a million users.

Could it be a Twitter buster?

Since you have to install it, maybe not.

New stuff is coming… the Internet winds of change are always swirling round the bend.

: )

Tags: ads, cdin, cower, cower power, Marketing, power, twitter, venture capital

Choice Tidbit of Info for Marketeers:

According to one of the top business advertising gurus (he makes tons, folks), the best two days to deliver advertising to customers and clients for best results are TUESDAYS and THURSDAYS.

The best times are between 1 and 3 in the afternoons on those days.

That means scheduling mail deliveries or sending out emails and newsletters then.

Will I do that? Why yes I will. That is, when I have truly worthy, value laden content to send.

Which by the way, I JUST so happen to have…

To get the free complete strategy guide, Just contact me or leave a comment below (with your email address which is hidden, of course). I’ll email you the guide personally.

No, I didn’t write it. If I had, it would have been a grrreat guide.

~~~ ? ~~~

Tags: best days to advertise, best time of day, thursday 1 - 3, tuesday