Know this or fail… excellent Video on the Future, the Internet, Marketing and Convergence. The Economist Magazine creates another fast paced informative update to their “Shift Happens” Video Series.

This is a MUST see. It’s a matter of staying on top of it or staying behind.

Basically, the world of buying and selling will be on your mobile communicator. Does this mean computers die? Yes IF you are able to plug your phone into your flatpanel AND you can run the top games.

From the Youtube Website
“This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join the conversation, please visit http://mediaconvergence.economist.com and http://shifthappens.wikispaces.com.

Content by XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler. Music by DoKashiteru, “Home Tonight.” Design and development by XPLANE, http://www.xplane.com. You can follow us on Twitter at http://www.twitter.com/xplane”

~~~

The ideal device? A mobile communicator with unlimited online AND offline storage capacity, a top game running super powerful processor, beautiful large display, plugin ability to a flat panel and widescreen, low monthly speedy Internet, TV and radio reception, touch screen, attachable full keyboard capability. My opinion. : )

Tags: convergence, did you know, Economist, Internet Marketing, the future, youtube video future

Carmine Gallo wrote a book revealing Steve Jobs’ presesentation secrets. Impressive. He goes into great detail with documentation, examples, descriptions.

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

Steve Jobs uses lots of photos, few words. I KNEW THAT. Look at every kid’s picture book. What’s not to love?

(For those in Rio Linda and my gamer forum - Steve Jobs is the founder and CEO of Apple Computers. Apple makes the iPod and iPhone. Steve is a MAC, not a PC.)

Carmine says that Steve Jobs reels you in. He TRICKS you. He turns ordinary into extraordinary. Makes you laugh.

Like, for example, when Steve presented the iPhone. He started with 3 new amazing astounding products. THEN, he said, “These are not 3 devices. These are just one. The iPhone. Get it?”

I think it’s the “get it,” that got it.

Carmine calls this a “holy smokes” moment.

Steve Jobs knows how to create short Twitterful headlines. Brief belief. I mean, if it makes a great tweet, it’s a great headline. Right? Right. Steve KNOWS. He tweeted before Twitter even was twat.

Steve does real good bad guy good guy stuff. Slay the dragon, whomp on the villain. Like, the PC.

Steve will even whup on society in general. Like the lady who threw the sledge hammer against the giant screen. But… have you ever noticed that your average Apple store looks like the futuristic androgynous society in that Apple commercial? Hmm.

Steve doesn’t let you get bored. Carmine describes how Steve demonstrated the iPhone by calling Starbucks right from the convention. When Starbucks answered, he ordered 4000 lattes for the audience. “Just kidding,” he said.

Dang - Steve even makes me want a latte.

Steve sells dreams, says Carmine. Like, making the world a better place. The iPod wasn’t just a Music Storage Device. The iPod made the world a better place. It enriched your life. Yeah!

Carmine’s book is a must buy. I’m reading it. Presenting like Steve is Gooood. Good for business.

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

Tags: Amazon, best seller, Carmine, Gallo, great book, list best seller, Presentation Secrets, steve jobs

These guys are pretty amazing. They pitched their client to the Dr. Phil Show and got her on in 8 hours. The link below contains the full text “pitch” letter they sent. The video has the formula they used.
 
Link:
http://publicityresults.presskit247.com/content/
content-article.asp?ArticleID=5827
No, I don’t get jack for this. Just sharin’…

My Opinion: these two are golden.

My notes on their formula:
compelling headline
get right to the point in the first sentence
credibility
tips
availability
phone number
after hours phone number
link to hi-res book cover image (or something similar i suppose)

Russel Brunson just hired these people. I can see why. If I had credibility, something to sell or promote like, say, a product, a PLAN, a fulfillment center, money and a reputation, I’d hire them too. They get permanent eRolodex Status. Russell is also golden. Chalk one up for him.

Tags: Dr. Phil, Michelle, pitch, publicists, publicity