LANDING Dr. Phil in 8 Hours
These guys are pretty amazing. They pitched their client to the Dr. Phil Show and got her on in 8 hours. The link below contains the full text “pitch” letter they sent. The video has the formula they used.
Link:
http://publicityresults.presskit247.com/content/
content-article.asp?ArticleID=5827
No, I don’t get jack for this. Just sharin’…
My Opinion: these two are golden.
My notes on their formula:
compelling headline
get right to the point in the first sentence
credibility
tips
availability
phone number
after hours phone number
link to hi-res book cover image (or something similar i suppose)
Russel Brunson just hired these people. I can see why. If I had credibility, something to sell or promote like, say, a product, a PLAN, a fulfillment center, money and a reputation, I’d hire them too. They get permanent eRolodex Status. Russell is also golden. Chalk one up for him.
 |
 |  |