Steve Jobs Presentation Secrets
Carmine Gallo wrote a book revealing Steve Jobs’ presesentation secrets. Impressive. He goes into great detail with documentation, examples, descriptions.
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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
Steve Jobs uses lots of photos, few words. I KNEW THAT. Look at every kid’s picture book. What’s not to love?
(For those in Rio Linda and my gamer forum - Steve Jobs is the founder and CEO of Apple Computers. Apple makes the iPod and iPhone. Steve is a MAC, not a PC.)
Carmine says that Steve Jobs reels you in. He TRICKS you. He turns ordinary into extraordinary. Makes you laugh.
Like, for example, when Steve presented the iPhone. He started with 3 new amazing astounding products. THEN, he said, “These are not 3 devices. These are just one. The iPhone. Get it?”
I think it’s the “get it,” that got it.
Carmine calls this a “holy smokes” moment.
Steve Jobs knows how to create short Twitterful headlines. Brief belief. I mean, if it makes a great tweet, it’s a great headline. Right? Right. Steve KNOWS. He tweeted before Twitter even was twat.
Steve does real good bad guy good guy stuff. Slay the dragon, whomp on the villain. Like, the PC.
Steve will even whup on society in general. Like the lady who threw the sledge hammer against the giant screen. But… have you ever noticed that your average Apple store looks like the futuristic androgynous society in that Apple commercial? Hmm.
Steve doesn’t let you get bored. Carmine describes how Steve demonstrated the iPhone by calling Starbucks right from the convention. When Starbucks answered, he ordered 4000 lattes for the audience. “Just kidding,” he said.
Dang - Steve even makes me want a latte.
Steve sells dreams, says Carmine. Like, making the world a better place. The iPod wasn’t just a Music Storage Device. The iPod made the world a better place. It enriched your life. Yeah!
Carmine’s book is a must buy. I’m reading it. Presenting like Steve is Gooood. Good for business.
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
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November 3, 2009 at 10:54 am
EVERYONE should do a short, picture filled mesmerizing presentation. But I don’t think most people can. Steve Jobs is just one in a zillion. He could present a forlorn, wet, bedraggled chipmunk and make you want one. Only STEVE could do that. He is a KILLER communicator. He is as clean, terse and simple as his bitten apple. As his black and white rounded corners products. As his thinnnnest laptop. Apple isn’t a company. Apple is STEVE. And no one can present like HIM.