Truly Beautiful diaphanous gowns...

Don't you love Max Axria Styles? Something so exhilarating, fresh, new, exciting. Bright, saucy fashions to look forward after the festive holidays soon approaching.

There's something wonderful to me about Taupe.

Enjoy! Thanks to the POST and Max Azria.

Sign of the Times?

At the Barcelona Fashion Show this year, Romain Kremer presents a flu-fantastic bevy of styles.

We rather liked the simplicity, the fine looking silky "breathable" material. Handy multipurpose clothing - signs of the new millenium.

Do these materials actually block bugs, viruses, bacteria? We recommend that they consider adding silver material made into masks (silver-mask.com), kerchiefs, head scarves and wrist wipes...

This could be the start of a beautiful antiviral flu relationship between fashion and health...

Photo Courtesy AFP

So what's being recommended by the experts? Some top people believe that folks are looking for ways to feel good about themselves during these more trying times, and fashion helps. Lower cost options with quality look and feel are a way to attract clientele - promotions with a "feel Good" motif a positive option.

"Maybe we can't fix the economy, but we can sure try to help make you feel better!"

Consider promotion giveaways. Perhaps a lesson on how to do more with less using a versatile accessory to spiff up a plain basic.

Sometimes the better you look, the better you feel!

Magic (one of the largest fashion trade events in the world), has launched a new secret weapon to their new and innovative communications arsenal.

They've incorporated the ubiquitous and famed Social Networking platform, Twitter, via a select group of esteemed fashion journalists and stylists who will "tweet" the latest products, news, views, forecasts, celeb sightings, party notifications, Las Vegas tips and treats directly from the show floor late into the night, right as the action happens.

There will be at least a dozen large screen plasma screens blasting these tweets throughout the event. This promises to be exciting, informational, convenient, trendy and interesting.

You can register to follow MAGIC on Twitter today at:

Project Global Tradeshow Twitter handle: projectshow
WWDMAGIC Twitter handle: wwdmagic
MENSWEAR at MAGIC Twitter handle: menswearatmagic
S.L.A.T.E. at MAGIC Twitter handle: slateatmagic
STREET at MAGIC Twitter handle: streetatmagic
Sourcing at MAGIC Twitter handle: sourcingatmagic
POOLTRADESHOW Twitter handle: pooltradeshow

Follow WWD
Follow Mens
Follow Street
Follow S.L.A.T.E.
Follow Sourcing at MAGIC

From Magic Online:

"What:
A select group of esteemed fashion journalists and stylists will be canvassing WWDMAGIC, S.L.A.T.E., Street, Premium, Menswear and Sourcing at MAGIC, unleashing a bevy of product picks, key trend forecasts, can’t miss exhibitions, celeb spottings, party promotions and the best of what Las Vegas has to offer.

Why:
The MAGIC Marketplace is the ideal environment for social networking, especially as our attendees #1 goal is always to find what’s new and next amongst our exhibitors in a matter of days.

Who:
Each individual show has its own channel and its own unique voice. Attendees are invited to follow whomever they like, the goal being unparalleled and expert access that engages and informs in real-time.

MAGIC’s live Twitter updates will come courtesy of industry experts Sherri Hoke, celebrity stylist and fashion journalist; Michael Nash, celebrity stylist and contributing GQ fashion editor; Antenna fashion editor Jenni Lee; founder of Third Rail Clothing, Kelly “Risk” Gravel; and Sourcing expert Daniela Gilbert."

~~~

Talking about integrating Web 2.0 - this could be the start of something big. Will the other Shows follow suit? All will await the results of this embracing of new Social Networking technology.

Video -Bel Esprit - the International Showcase for Sustainable and Responsible Fashion from BEL ESPRIT SHOWROOM on Vimeo

Bel Exprit - "Beautiful Clothes for
Those Who Believe in a Beautiful World"
Bel Esprit is a virtual online showroom that is committed to "promoting new and emerging designers and helping retailers discover new collections and established brands not shown in their regional market."

They provide "practical assistance to designers in the business of fashion - marketing, sales, distribution - so designers can pursue their creativity while building a commercially successful business."

Bel Esprit's mission is to promote "fashion with a conscience."

Their virtual showroom welcomes companies who observe "ethical principles, fair trade and fair labor practices, ecological and/or fair trade materials, or support social and environmental causes through donations of profits from their businesses."

Bel Esprit members are "dynamic, creative and fashion forward and seek to produce collections that contribute to a beautiful world."

They promote charitable works through its "Fashion for a Cause" program. Bel Esprit sponsored events and trunk shows include fund-raising projects that support a local, national or global charity selected by Bel Esprit and/or event participants.

NOLCHA FASHION WEEK: NEW YORK
"Bel Esprit is partnering with Nolcha, the online fashion portal to create Ethical Fashion Day at Nolcha Fashion Week during New York Fashion Week. The Carlton Hotel will host a showroom exhibition of 25 international designers who create collections that respect the world and its inhabitants. Bel Esprit members will be participating as a showroom at the exhbition, and with the support of sponsors and partners, will produce additional projects and events to promote the innovative designers and their ethical mission."

We salute Bel Esprit : )

Video... Fashion is exciting - enervating - energizing. What a lift!

Cargo Fashion Tradeshow 2009 in SoHo New York from SoJones.com.

 On July 20th and 21st in Soho New York City, Cargo held its 3rd semi-annual art, music and fashion trade show. The idea started a little over a year ago as the brainchild of Gerry Rojas and some of his associates.